Had a blast delivering a Masterclass for NPO on the topic “Creating for Culture Creators” at VondelCS. In my talk, I had the opportunity to chat with media makers about what they can do to engage and inspire teens today. The audience was then tasked with the challenge of reflecting on teens’ motivations, and from this, pitching a product or idea that might connect with these motivations. Supported in part by MakerStreet, audience members were encouraged to find a way to blend their innovation with academic literature to find the ‘sweet spot’ for teen media. A great time was had by all!